My approach at DREROC Marketing Strategy is simple. Remember the K.I.S.S. rule from your school days. No? Well it’s Keep It Simple Stup…I mean Keep It Simple Smarty-pants. This philosophy has different iterations: quality over quantity, less is more, funnel vs. tunnel, or fewer-bigger-better. I keep this in mind as I work with partners from all over, yet this philosophy is not to be confused with being detail-oriented. The former is about focus and prioritization, the latter is about identifying the details that matter most to those you serve. If these details are ignored, then we fail to provide a product, service, or campaign that’s desired and shared. Thus, as a marketing consultant I take a simple yet thoughtful approach.